The idea: you can perfectly well order UGC without going through an agency. Directly with a creator, it is simpler, faster, often fairer for the budget. Here is what that changes in practice, and who it is the right choice for.
UGC agency or creator in direct
Let me ask the question frankly, since you are probably asking it too. Should you go through a UGC agency, or work directly with a creator? Both exist, and both make sense, but they are not the same promises.
An agency orchestrates, coordinates several creators, handles large volumes. That is valuable for a big multi-profile campaign. But it also adds a layer of intermediaries and cost, and sometimes a little distance between you and the person who actually shoots.
What direct changes for you
By working directly with me, you talk to the person who creates, not to an account that relays. That brings a few concrete advantages:
- A single contact, from the start to delivery, with no broken telephone.
- A brief discussed out loud, therefore better understood.
- Often shorter deadlines, with no cascade of approvals.
- A budget with no agency commission, going to the content rather than to the structure.
- A relationship that lasts, where I get to know your brand over our collaborations.
Nothing against agencies, let us be clear. Let us simply say that for many brands, especially small and medium ones, direct is more than enough and costs less.
An example of a direct collaboration, with Biences, high-end Swiss cosmetics: the kind of project where dealing without an intermediary changes the care of the result.
Who direct is the right choice for
If you are launching a product, testing a format, or need a few videos a month, direct is often ideal. You keep control, you adjust quickly, you only pay for what you need. A single, reliable creator, rather than a catalogue of interchangeable profiles.
For a massive campaign with ten different profiles in two weeks, on the other hand, an agency remains better suited. Everything in its place.
My little advantage, travel
There is one setting few creators offer directly, the campervan. After two years on the road across Europe, I shoot just as well in a flat as in a garden or on the road. For an outdoor, travel or lifestyle brand, it is a rare playground, and always in natural light.
I add the option to shoot as a couple, and multiple languages, French, English, Italian, with a clear voice and no accent. Enough to cover many scenarios without changing provider.
Another feature carried out from start to finish in direct, from brief to delivery.
And UGC generated by AI, in all this
You see UGC videos appearing that are entirely made by artificial intelligence. It is fast, sometimes stunning, but it remains an avatar. My bet is different: a real person, a real voice, a real everyday life. That said, I do not shun technology for all that. I use it occasionally to dub a video into another language, or to fix a detail, a forgotten mention, an object left in the frame, never to replace me. Authenticity stays at the heart, the tool only lends a hand.
How we start
Very simply. You tell me your product, your goal and your budget, I suggest a format and a frame, then we validate a brief. I shoot, I edit, I deliver, with a revision planned. For the detail of how I work, everything is on my page UGC creator, and UGC video is explained from A to Z.
Want to try direct, without an agency? You can see all the reviews left for me on my UGC platform, or contact me directly by email to go one to one.
PS: in direct, there is no switchboard, no hold music, no middleman promising to call you back… someday. Just me, answering you. That is already a lot, I find.