{"id":15682,"date":"2026-06-25T20:58:14","date_gmt":"2026-06-25T20:58:14","guid":{"rendered":"https:\/\/www.wildycaro.com\/ugc-video\/"},"modified":"2026-06-25T20:58:14","modified_gmt":"2026-06-25T20:58:14","slug":"ugc-video","status":"publish","type":"page","link":"https:\/\/www.wildycaro.com\/en\/ugc-video\/","title":{"rendered":"UGC Video: Formats, Uses and Examples"},"content":{"rendered":"

\nIn one sentence: a UGC video is a short, authentic video, shot as if by a real customer, that presents your product in a credible way. Here is what it is for, the formats that exist, and how it is built, without jargon.
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What a UGC video is<\/h2>\n

Let me set the basics. UGC stands for User Generated Content, content created by a real person rather than by an advertising studio. UGC video relies on authenticity<\/strong>, that little grain of truth that makes you stop scrolling. You see a person, a real everyday setting, a product that looks genuinely tested.<\/p>\n

The nuance with a classic ad comes down to all of that, the tone, the frame, the intent. The ad asserts, the UGC video tells a story and reassures. And if you want to understand who is behind these videos, I detailed the craft on my page UGC creator<\/a>.<\/p>\n

What a UGC video is for<\/h2>\n

Three uses come back all the time, and they do not ask the same thing of the video.<\/p>\n

In paid advertising<\/h3>\n

On Meta Ads or TikTok Ads, the UGC video serves as a creative. It looks like organic content, so it blends into the feed without breaking the experience. A strong hook from the start<\/strong>, a clear message, and the job is done.<\/p>\n

In organic content<\/h3>\n

On the brand’s feed, stories or reels, the UGC video feeds social presence without giving the impression of permanent advertising. It is content that lives, that gets shared, that humanises.<\/p>\n

As social proof<\/h3>\n

On a product page, a sales page or an email, a video testimonial reassures at the moment of deciding. Seeing a real person<\/strong> hold the product, talk about it, use it, lifts many hesitations.<\/p>\n

The formats we shoot<\/h2>\n

Not all formats say the same thing. Here are the ones I produce most often:<\/p>\n